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Why Caricatures?

Here are a few companies that use this great medium.


Michelin Man by Michelin
Debut 1894

The iconic brand cartoon spokesman of the popular tire company was named Bibendum but it has been widely known as the Michelin Man! Being presented to the world in the distant 1894 at the Lyon Exhibition by the Michelin brothers, the idea behind this plump brand mascot design was to represent a person made of tires. Little did the creators know that this charming fictional guy would become a largely popular and recognizable figure which has significantly contributed to the vast success of its brand.


Mr. Peanuts by Planters
Debut 1916

This famous peanut gentleman recently celebrated his centennial birthday. Mr. Peanut was actually not drawn by some famous illustrator but by a 14-year-old boy back in 1916, 10 years after the company was founded. Ever since, this brand mascot design has so much grown on the public that when Planters conducted a survey 10 years ago about whether to add a bow tie, a pocket watch or some cuff links to it, the public response was: Don’t change a thing! A great design never gets old, does it?


The Laughing Cow
Debut 1921

Well, here’s a brand mascot that has evolved a lot throughout the years! Born in 1921, this cheerful cow has appeared on the wrapping of all company’s products ever since, making them highly recognizable. Not only is this character instantly related to quality dairy products but it also puts the viewers at ease since it is always illustrated laughing. A strategy that simply works!


Mr. Clean by Procter & Gamble
Debut 1958

Being very little changed over the years, this bold muscular man made its brand the best-seller on the market for just six months in 1958! The huge success stayed by the cleaning company’s side for many years ahead, being an inseparable part of all its marketing activities and campaigns. Nowadays, this muscular cartoon guy is still highly recognizable and keeps its brand on one of the leading places in the industry.


The M&M’s Spokescandies by Mars
Debut 1995

The company has not one, but five recognizable mascots! The choice of the cute colorful spokescandies as brand representatives was such a clever decision of Mars, since these guys entirely gave the idea of the M&M’s product line and simply couldn’t be confused with anything else. Since they were five, the company gave them names corresponding to their colors which made them super easy and intuitive for the audience to remember. Nice move, Mars!

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